5/9/25

S1E4 Dylan Pieterse | From Rugby to Sculptify

In this episode of Built in Barcelona, Kris sits down with Dylan Pieterse, a former professional rugby player who is now co-founder of Sculptify, a wellness app blending fitness, nutrition, and AI to help companies keep their teams healthy.

Dylan’s journey is anything but typical — from playing rugby in South Africa, Australia, the US and Romania, to starting a wellness tech company in Barcelona.

They get into:

🏉 The reality of contract-to-contract life as a pro athlete

🤾🏻‍♂️ Why Barcelona’s fitness culture makes it the perfect base for Sculptify

🥗 The challenges of building a wellness app with AI-powered meal tracking

📱 How Sculptify plans to stand out in a crowded fitness app market

🏖️ Dylan’s go-to spots in Barcelona for staying active and recharging

💭 Quote to remember:

"Our goal isn’t to just make a nice fitness app — it’s got to be the top wellness app that has everything for people." — Dylan Pieterse

If you’re interested in the intersection of sports, wellness, and tech, or just curious how a pro rugby player transitions into startup life, this one’s for you.

🎧 Connect with Dylan:

Website: ⁠www.sculptify.fit

LinkedIn: https://www.linkedin.com/in/dylan-pieterse-a14ab7156/

💎 Hidden Gem Recommendation:

Dylan's favourite mojito spot - La Maison https://g.co/kgs/vWBZPzs

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S1E3: Aran Kapila | Building HighCohesion

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S1E5: Michael Eriksson | Leading Purpose-led Transformation