4/23/25

S1E2: Claudia Aran | Brand Design in Barcelona

In this episode of Built in Barcelona, Kris talks with Claudia Aran, founder of Aran Studio and former brand design lead at Typeform and Flodesk.

They dive into:

  • Claudia’s journey from in-house designer to agency founder

  • The bold leap of leaving a stable job to launch her own studio

  • What “design maturity” really means — and why it’s critical to business success

  • Her mission to uplift women in design, in a space where only 0.1% of agencies are women-owned

  • Life in Barcelona, from creative inspiration to go-to local spots

💬 Quote to remember:

"Design maturity is about how deeply a company understands and integrates design into everything it does—not just how it looks, but how it works and how it connects with people."

💎 Claudia's Hidden Gem Recommendation:

Bricks https://maps.app.goo.gl/1p9jr2iVDhE48G5w7

✅ Subscribe for more episodes → www.youtube.com/@BuiltinBarcelona

📩 Join the waitlist to be featured → https://bit.ly/BIBWaitlist

You can find out more about Aran Studio here https://madebyaran.com/

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S1E1: Alexander Hipp | N26 and Beyond

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S1E3: Aran Kapila | Building HighCohesion