What happens when a stand-up comedian turns his passion for storytelling into a business? Charlie Simon is the founder of HL Comedy Tours and its spinoff, HistARy—two ventures bringing history to life in Barcelona and beyond.

In this episode, Charlie shares how he’s blended comedy, history, and augmented reality to create unique tour experiences and a growing SaaS platform for other operators. We cover his journey from Ferrero in Luxembourg to Barcelona’s Gothic Quarter, building a team, navigating the city’s competitive tourism scene, and scaling to London and other European cities.

💭 Quote to remember:

“Barcelona is like New York in tourism. If you can make it here, you can make it anywhere.”

If you’re curious about entrepreneurship, creative storytelling, or what it’s really like to innovate in Barcelona’s tourism and tech ecosystem, this one’s for you.

Connect with Charlie:

LinkedIn - https://www.linkedin.com/in/charlie-simon/

HL Comedy Tours - https://hlcomedytours.com/en/

HistARy - https://histary.es/

💎 Hidden Gem Recommendation:

Plaça de Sant Felipe Neri https://maps.app.goo.gl/E47xfnhpGx7MEdBj7